Strategic consulting focused on internationalization, business development, innovation, and brand management for companies, industry associations, and third-sector institutions.
Advisory Board Member, adding strategic value, with a focus on the implementation of governance practices through the lens of internationalization, innovation, and branding.
The founder of CONNEXPAND is Paulo de Castro Reis, an executive with extensive experience in Institutional Relations and Business Development, specialized in internationalization, negotiation, branding, communication, and corporate governance across companies and industry associations from various sectors. Most recently, he served for ten years as Executive Director of CCBC – the Brazil-Canada Chamber of Commerce.
Currently, in addition to supporting companies through a range of strategic projects, Paulo leads the Innovation area at ABRE – the Brazilian Packaging Association.
With hands-on experience in international business development across more than 20 countries, he has built strong strategic partnerships with government agencies, diplomatic representations, development organizations, and innovation hubs. His work includes the development of new products and services, management of institutional and cultural projects, the coordination of international missions, and innovation and internationalization programs for companies and institutions.
CONNEXPAND collaborates with a network of expert partners, bringing complementary knowledge and skills to ensure the success of every project.
With a strategic and holistic vision, enhanced by diverse professional experiences and an intercultural background, I act as a catalyst for companies and institutions seeking to expand their reach and impact.
My expertise in international business, strategic partnerships, institutional relations, branding, and corporate governance allows me to connect markets, identify new opportunities, and contribute to projects that transcend borders, whether commercial, institutional, or cultural.
